Need for Speed Shift was launched almost a week ago, on 17th of September, 2009.

I must admit that from NFS Porsche until today, except a little Most Wanted, I haven’t played much of those:
Need for Speed™ SHIFT, Need for Speed™ ProStreet, Need for Speed™ SHIFT Mobile, Need for Speed™ Carbon, Need for Speed™ NITRO, Need for Speed™ Most Wanted, Need for Speed™ Undercover, they all seemed glossy-looking garbage to me.

The decline of well-known racing series from Electronic Arts in recent years is not a surprise to fans of the genre. Need for Speed has seen many “Transfigurations” over time, finally reaching a point of maximum for the car’s tuning phenomenon. Another thing is that they given too much attention to the illegal racing underground, promoted especially by the “Fast and Furious”, so something is not quite good under the hood.

NFS SHIFT appears very changed from Undercover, coming with the philosophy of “driver experience”.

You can download the demo version from the Need for Speed website.
There is also a mobile version available.